Skin influencers have taken over Instagram by advocating for the inclusion and acceptance of acne and other skin types in order to change society's beauty standards.
The skin positivity community are a group of like-minded individuals on social media who are passionate about helping young people feel more confident in their own skin by showing their own unfiltered realities and natural skin to the world.
Sophie Dove (@Skinwithsoph), a 19 year old student and skin positivity influencer with over 15,000 followers on Instagram, spoke to us about why she started her Instagram account. She said: “I wanted to find people who were going through a similar thing.
“As it (her Instagram page) started to grow, then I started to actually think about the things I could do to help people.”
Over 85% of the population have low self-esteem. Many individuals blame this on social media and feeling constantly pressured to look ‘perfect’.
Sophie Dove went on to discuss her opinion on the current beauty standards and how they are affecting young people, she said: “I think the beauty standards are crazy.
“But hopefully nowadays, it’s starting to become a bit more normalised because of what we are doing.”
Sophie started her Instagram page just a year ago and has already made a huge positive impact. She is dedicated to trying to change society’s beauty standards regarding acne and all different skin types.
Recently, the Advertising Standards Authority ruled against ‘misleading filters’ in beauty campaigns. This was a huge milestone for skin positivity influencers and has made them even more determined to normalise reality on social media.
Emma Taylor, (@ by.emmataylor) from Manchester is also on Instagram showcasing her ‘unfiltered reality’.
When we asked about her opinion on beauty filters, she said: “when you constantly need them (filters) to feel happy, it’s so unhealthy and can have a massive negative effect on your self esteem.
“People haven't seen other people in real life for a long time, it becomes more and more difficult to see yourself as beautiful the way you are, and spending that much time around surrounded by ‘perfect’ filtered photos you are likely to see yourself as unworthy.
“We measure ourselves and our worth on a scale of what is perceived as perfection, when perfection doesn’t even exist.”
Social media is now apart of most individuals daily lives and routines. Research shows that 95% of people spend more than five hours a day on Instagram.
Additionally, a staggering 89% of adults feel pressured to look a certain way.
But positive times are ahead, Emma Taylor suggests. She tells us: “I have noticed much more natural makeup, embracing acne scars and things that in the past were mocked and we were told we had to hide with thick layers of makeup.
“I love that it’s becoming more normal for us to be natural!”
The ASA’s decision to ban misleading filters in beauty campaigns came after responding to the ‘#filter drop’ campaign, started by Sasha Pallari, who called for it to be compulsory for influencers to state when they use a beauty filter to promote skincare or cosmetics.
Sophie Dove explained her view on the beauty standards and told us that: “They are so messed up and need to change.”